Transporting you to a world of storytelling through the lens of Lella Soper. Join us on her journey of capturing real and imagined narratives, allowing you to daydream through her eyes and experience the energy of her travels.
We've asked her a few questions to better understand the narrative.
Have you always been immersed in automotive culture? How have your feelings and attitude towards cars evolved since you became a photographer? What compels you to pick up the camera and go shoot?
I have always been around the automotive culture since I was born, but I suppose I became more engaged with the scene once I started to use it as a context to my photographic work as it portrays such a 'fast life' story line and I find that really compelling and exciting. I'm not one to stay in one place for too long so It almost mirrors my personal journey of being on the move and exploring. I love to create moods & feelings and I think this is what drives me to pick up the camera.
Women and sports cars are a famous, and sometimes infamous mixture. How do you navigate a culture that has not always supported women's involvement?
For me, I think that placing women and sports cars in one image is liberating, inspiring and goal seeking. Sports cars are not made just for the man and I think it's a very sexy narrative and it's nice to push those boundaries. The women in my images are not supposed to be a prop for the car, in fact quite the opposite, It's the woman's car & her drive.
Outline your creative process for us, the "perfect" day for a shoot. For example, is it a matter of being ready with a sharp eye; a specific feeling you set out looking to create, or a nuanced dialogue somewhere in between?
The perfect shoot for me consists of the location, props, an epic car, model and a strong story line. The best shoots end up working well by starting with an atmosphere I want to create and then when a model and myself can both immerse in the creative journey together and explore different narratives. Plus finding an epic race makes me feel alive, running alongside the track, with the sounds of the engines, trying to capture any moment that catches my eye.
A picture's worth a thousand words, but how would you characterize your art? What are your favorite moments or feelings to capture?
If I had to characterize my art in three words it would be speed, girls and sun. Being a female myself working with other girls, I love to make each feel elevated and when added with speed and a sunny location - that's a very dangerous and empowering narrative. I'm forever striving to portray a look of a vintage aesthetic and I believe this was engraved in me from a young age by looking at old school images and the feeling of imagining how the culture in the 60s-80s was like. It all felt very groovy, chic and I love that!
Some of our favorite works of yours are our dream cars on dream sets. So we have to ask, what is your definitive dream car, where are you driving it to, and why?
It would have to be a black Ferrari Testarossa with a tan interior, driving through the French Riviera with a killer cassette playlist and camera gear in the front. Why? Because of its truly slick and distinguished design, making it incredibly stylish and very much resembling the 80s. Plus having a cheeky cigarette on the way just to make use of the ashtray in the door - Don't tell my Dad!